Do I Really Need Social Media for My Business?
In the past, small business social media was viewed as an optional marketing niche that only a handful of businesses knew how to leverage. Today, there is nothing optional about it; social media marketing is as crucial for success online as search engine optimization. Successful social media marketing will help potential clients find your business, but it will also give current customers a great forum to rave about the quality of your products and an easy way to suggest your business to their friends.
Many small businesses believe that social media marketing must require a lot of time and effort to maintain. While it is true that some companies put considerable time into connecting with clients directly via social networks, small business social media doesn’t have to work that way. You don’t have to use social media to directly launch your products, or to talk one-on-one with your customers. Instead, your social media presence can provide highly relevant updates that people want to read, remember, and share with their friends. Good social media marketing provides content that’s there when customers want to look at it, but not overwhelming when they’re done with it. Social media is an easy way to reach more people faster!
Bottom Line: Your Website + Social Media = More Leads!