When you are trying to drive new leads to your business with your website, you may be frustrated to learn that traditional forms of marketing likely do not apply. While you can pass out flyers with your website’s address on it, marketing a website has created its own methods that are much more powerful and a much more effective use of your time and money.
Here are just a few ways that marketing a website can be done for your business:
- Banner advertisements. These are essentially “internet billboards”. A banner advertisement is where you purchase a spot on a more popular website and put up an advertisement for your website. Readers can click on that banner advertisement and be taken directly to your site. Depending on the sites that you are attempting to take out advertising space on, a banner advertisement can be quite expensive. At the same time, ad blocking software has become more and more effective, rendering your banner advertisement useless and invisible to many readers. It is a more traditional, but less effective method of marketing a website.
- Pay per click ads. These ads, seen most commonly in Google search results, involve paying a price to be listed above or next to search results for particular keywords. Instead of paying for the space, you pay the company only when someone clicks on the link, and then it is up to you to convert that click into a sale. This can be effective when done correctly. However, in many cases, this can be very competitive and costs can get out of control if you do not do it effectively. This makes it an effective, but risky, form of marketing a website.
- Search engine optimization. This is a highly-effective form of marketing a website that, when done properly, can drive lots of qualified traffic to your site. Ad blocking software cannot block this form of marketing, as it does not involve purchasing advertising space or creating distracting banner advertisements. Search engine optimization, or SEO, involves building your website to rank highly for keywords that are entered into search engines. By doing so, you can be listed higher in search engine results for particular keywords. This can drive an enormous amount of qualified traffic to your website, and is one of the best ways of marketing a website available today.
If you are interested in marketing a website, review all of your options and choose the one that makes the most sense for your budget and your goals.
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