If you are running a business with an online presence, you likely have heard of SEO. Web marketing experts tout search engine optimization as one of the most important marketing strategies available on the internet today. And yet, despite its importance, many companies are approaching SEO completely wrong or, even worse, not performing any SEO on their site at all.
But while SEO web marketing is very important and effective, there are several specific strategies designed to give you the best results for your money and effort:
- The first strategy is to create compelling content. One of the best ways to rank highly in search engines is to have steady traffic. This seems counterintuitive, but if you simply write articles to “game” the search engines, those who visit the site will not want to stay there for very long. But, if you write good content that keeps the reader engaged and involved, then not only will they stay longer, but they will share the content. Those links are important to your search rankings. SEO web marketing is as much about the reader as it is about the search engines.
- The second SEO web marketing strategy is keyword research. At the core of SEO is ranking highly for specific search terms. Research popular keywords that someone might type into a search box to look for sites like yours. Target as many as you feel will be effective. Some may get a lot of search queries per day, some might not. Some will be very competitive, others will not. You need to find the perfect balance between them.
- Finally, optimize your site for those keywords. You can create pages for each keyword, and you can use internal anchor links to increase your reader engagement, as well as your credibility. If you can do this in a natural way, your ranking can increase without damaging the credibility of your content. Remember: optimizing your content is important, but not at the expense of the user experience.
SEO web marketing is not difficult, but it is time-consuming and involved. But if you do it effectively and strike the balance between compelling content and optimized pages, you will have a steady stream of traffic that will stick around – and increase your chances for more sales. This is why SEO web marketing is such a powerful strategy to keep in your marketing arsenal.
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