If you have heard of search engine optimization, or SEO, you may wonder about its effectiveness. After all, internet marketing still carries the stigma of companies that take your money and produce little results in return. The last thing you want to do is spend money on a marketing strategy that will not work, and have a seedy company run off with your money. But local small business SEO can be very powerful and have a direct impact on your sales.
If you doubt this, consider the following points:
- Local small business SEO gets your brand in front of more eyeballs. When you invest money in signage or advertising, your goal is to get in front of as many potential customers as possible. With local small business SEO, you are able to reach a wider audience, yet a very targeted one, as you will be targeting those within your area that are searching for your services. When someone thinks of a type of service, they often go to a search engine to look one up. Imagine if your company were to be the first result – whenever somebody would think of your services, your name would be the first on the list. That is incredibly powerful marketing, and it is not hard to see why this leads to more sales.
- You are trying to compete with only local competition. With local small business SEO, you are targeting readers within your geographical area. This means that you are competing against your fellow competition in your city, instead of the entire world. For example, if you are trying to rank highly for carpet companies, you do not want to have to compete with multinational carpet companies. However, you can compete locally and be the top-ranked carpet company in your area. This is different, and much more powerful.
- Marketing costs stay down. Local SEO is some of the most affordable marketing available today. You can cast a large net over the market, but you do not have to spend hundreds of thousands of dollars to do so. Targeting your local market will grow your business in your community and rapidly establish name recognition.
Local small business SEO is affordable and powerful. Keep your marketing costs down while getting the most bang for your buck by investing in local SEO strategies. You will reach new customers and keep your marketing budget under control.