Link Building is one of the necessary tasks of all webmasters and SEO Companies in Michigan. This task can be done in many ways, but not all ways work the same way or are effective as they should be.
Wrong Way #1: Using automatic submitter tools or Quick Submission Websites.
I know you’ve seen them. Those software programs or quick submission websites offered by the so-called “SEO Experts” that promise you the world all for one low price or a small monthly fee.
It’s so tempting to use these types of programs, because they promise to increase your link popularity, and skyrocket your web traffic overnight with only minimal effort required. I know, I’ve even tried many of them myself.
Maybe you’ve seen the blog submitters, which automatically post your message to the “comment” section of people’s blogs. Or perhaps you’ve seen the directory blasters, the press release announcers, or another program out of the myriad of “white hat” and “black hat” SEO software.
Here are the problems that All of those programs have in common.
First – they typically post your links to the types of pages you don’t want to be focusing on in your linking building campaigns. Most of the links are broken and have little or no value. Also, if a page accepts user-submitted posts (regardless of whether it’s moderated or unmoderated), you can bet the search engine probably KNOW that!
Which kind of pages do you think the search engines will favor when considering the value of your links: a page where anyone can post their link, or a page where a webmaster took the time to add it manually?
Second – no matter how much “customization” the program allows, it can never match the quality or value of human contact. In some cases, the information submitted by these auto-submit programs will even get you accused of spamming. Not Good for your credibility.
In other cases, it will just make you look bad. In the case of blog-submitters, your comments will end up looking foolish a huge percentage of the time, no matter how much you customize and tailor those comments to match the content of the blog. Do you really want to put your reputation on the line like that?
There may be a few programs that can be used responsibly and very sparingly to create links, but before you even think about trying it, you need to have the vast majority of your links coming from manually created sources that are relevant to your website, otherwise you’ll be at big risk with the search engines.
KEY POINT: The majority of your inbound links need to be built through human contact.
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