When used correctly, an email marketing service is incredibly powerful. Email marketing allows you to engage with your audience much more directly, without forcing yourself onto their computer screens. And if you do not know where to start, an email marketing service can help you get set up and ready to go, so that all you need to do is send the messages.
We Recommend – Mail Chimp – It’s One of the Best FREE Email Services!
Here are a few benefits that come from email marketing:
- It is permission-based. Sending mass, unwanted emails to people is called, “spamming”. It is also against the law. So, when you use an email marketing service, your subscribers have given you permission to send them emails. This way, you do not rub anyone the wrong way by forcing them to look at advertisements, like pop-up ads. They are also pre-qualified to buy from you.
- It is very scaleable. If you are printing flyers and sending them to people, the costs associated with it are directly related to how many you are sending. Mailing 1,000 flyers is much more expensive and time consuming than mailing 100 flyers. However, with an email marketing service, your campaigns are not any more difficult if the numbers are higher. Sending an email to 100 people requires the same amount of effort as sending an email to 1,000 people. You type out the email and click “Send”.
- It is easy to manage. Set up a subscription box on your web site and let the email marketing service collect the information and organize it for you. You do not need to do much else besides send out emails. Most services allow you to schedule the emails in advance as well, so you can prepare campaigns to be sent even when you are not in the office.
- You can monitor results quickly. Most email services will track how many times a subscriber clicks on a link in an email, or how many subscribers even opened your email. This allows you to tweak your campaigns for maximum effectiveness.
The most important step, however, is choosing an email marketing service. Make sure you choose one with a proven track record, and features that you will benefit from. Some of the top email marketing services are mail chimp, aweber, constant contact and many others. Try out the free trials until you find which one works best for you.
If you need help choosing an email service provider…
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